Vision
Jaeyoung designs Products, Services, Spaces, and Systems where children, animals, plants, and ecosystems can play together. By connecting child–nature interaction, environmental psychology, play and design, he explores new relationships with nature through playful and creative approaches, bridging research and practice to foster coexistence.
Expertise
Jaeyoung works across Product-Service System Design, Play Design, and Human-Nature Interaction Design, bridging research, strategy, and implementation. Using evidence-based research methods—including surveys, field research, interviews, site analysis, and ethnography—he identifies social and environmental challenges and translates insights into actionable strategies, programs, and design solutions. He engages diverse stakeholders through co-design and interdisciplinary collaboration, developing and implementing tangible outcomes through prototyping, 3D modeling, and visual communication.
Achievements
Jaeyoung’s achievements include 5 peer-reviewed journal papers (1 SCI-indexed and 2 Scopus-indexed), 2 conference proceedings papers, and 7 design awards, including 4 international design awards.
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